{"id":62,"date":"2010-03-02T14:13:00","date_gmt":"2010-03-02T08:43:00","guid":{"rendered":"https:\/\/finesepr.com\/insights\/2010\/03\/media-monitoring-as-service.html"},"modified":"2026-09-28T17:49:00","modified_gmt":"2026-09-28T12:19:00","slug":"media-monitoring-as-service","status":"publish","type":"post","link":"https:\/\/finesepr.com\/insights\/2010\/03\/media-monitoring-as-service.html","title":{"rendered":"Media Monitoring as a Service"},"content":{"rendered":"<p>Most PR agencies in India include Media  Monitoring as a part of their PR activities. The cost of the PR exercise quoted  includes the cost of the media monitoring and is not charged as a separate  service. However while media monitoring is done in-house, most PR agencies also  outsource the Monitoring services to specialised Service Providers. This is done  in order to try and capture the maximum coverage that appears across  geographies. This is a standard practice and is not an issue.<\/p>\n<p>The issue at stake is that with most clients  wanting free PR service or wanting them at a cost which is like free :), how can  agencies survive. This is even more true if you want to engage competent  Monitoring agencies. With Media Monitoring which used to be 10-15% of the cost,  spiraling to 20-25% of the normal retainers charged by most agencies, isn&#8217;t it  time that we started billing our clients separately for the media  monitoring?<\/p>\n<p>Internationally it is a norm to charge extra for  monitoring, it is high time that we adopted international norms, since most  clients expect us to deliver to global standards.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most PR agencies in India include Media Monitoring as a part of their PR activities. The cost of the PR exercise quoted includes the cost of the media\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-pr-reputation"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":1,"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/posts\/62\/revisions\/125"}],"wp:attachment":[{"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/finesepr.com\/insights\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}