Finese PR
Finese PR is a public relations and investor relations consultancy founded in New Delhi in 2000, serving clients across India.
Why Rookies of Mass Communication are more interested in Journalism
The much debated power of journalism has captivated the imagination of millions who aspire to be Barkha Dutt or Pranav roy. They aspire to be one amongst the…
What to do with colleagues who are very good workers but have “poorest of the poor” comprehension of English?
Today I am faced with a peculiar problem for which I am still scratching my head trying to figure out a solution. This problem I am sure is…
In today’s era of Communication, Is the Clients’ fascination with Multiple Offices justified?
We are living in an era where communication methods are evolving on a daily basis. If I tell today’s generation, that to get a telephone connection one had…
What do PR courses teach you…
I think PR is one field which is the most “misunderstood” by people. Most of us know it only as an extended part of media or to be…
Deliverables in PR exercise
Yet another mail from a prospective client asking for quantifiable deliverables from the PR exercise!!! How many times have we faced this question during pitches and what has…
Media Monitoring as a Service
Most PR agencies in India include Media Monitoring as a part of their PR activities. The cost of the PR exercise quoted includes the cost of the media…
How far should we go in handholding a Client?
Yesterday we had an internal disagreement on the extent that one should go in guiding a client. The disagreement centered around an article which we thought would be…
Public Relations vis a vis Advertising – a marketing dilemma?
The easiest thing for the marketing head of any organisation to do is to draw up an advertising budget and undertake advertising as there are tangibles in terms…
Crisis Management: An Overview
Most of us in the PR Industry have heard and used the word Crisis Management, courtesy us most of our clients have also heard about Crisis Management. Almost…
How to cultivate the Media?
Media is one of the most important ingredients of a PR exercise. In fact most of the PR agencies devise their strategies around media relations. They tom tom…