Finese PR
Finese PR is a public relations and investor relations consultancy founded in New Delhi in 2000, serving clients across India.
What to do with colleagues who are very good workers but have “poorest of the poor” comprehension of English?
Today I am faced with a peculiar problem for which I am still scratching my head trying to figure out a solution. This problem I am sure is…
Does Your PR Agency Need an Office in Every City?
Clients often favour agencies with many offices. In an era of instant communication, does physical presence still decide media reach?
What do PR courses teach you…
I think PR is one field which is the most “misunderstood” by people. Most of us know it only as an extended part of media or to be…
What Deliverables Should You Expect From a PR Campaign?
Clients ask PR agencies for quantifiable deliverables. What can honestly be promised, and how PR results should be measured.
Media Monitoring as a Service
Most PR agencies in India include Media Monitoring as a part of their PR activities. The cost of the PR exercise quoted includes the cost of the media…
How Far Should a PR Consultancy Go in Guiding a Client?
When a client's article will not work for the media, should the agency rewrite it or push back? On the limits of handholding in PR.
PR vs. Advertising: A Marketing Dilemma
Advertising is easier to budget and measure, but PR builds credibility. How marketing heads should weigh public relations against advertising.
Crisis Management in PR: An Overview
Are PR professionals really prepared to handle a client crisis? An overview of crisis management and what real preparation involves.
How to Cultivate the Media: Relationships Built on Relevance
Media relationships matter, but they are built on relevant stories, not favours. How PR professionals should cultivate journalists.
Do PR Agencies encourage professionals from Other Fields
Recently I saw the website of a leading PR agency in India and saw the profile of one of their heads, whom I knew and had worked with…