Built for dual credibility, from day one.
Set up in 2000, Finese PR is a boutique, full-service communications consultancy headquartered in New Delhi, built on a simple premise: companies shouldn't have to choose between a firm that understands capital markets and one that understands reputation.
25+ years of combined PR and IR capability
Founded in 2000, Finese PR set out to close a gap we still see across the Indian communications market: firms that were excellent at general and corporate PR treated investor relations as an add-on service, while firms built for capital markets rarely carried the creative and media muscle that reputation work demands.
We built Finese PR the other way: two practices, resourced and led together, sharing one standard of rigor. Our campaigns have not only enhanced client visibility but resulted in policy-level changes and government-level interventions, aligning communication objectives to business goals through effective PR, Investor Relations, Community Relations and Public Affairs campaigns. Our specialisation is in creating USPs for clients, carving out niches where none existed, including podiatry, insurance broking, DRM software, and heritage education.
“Promoting a cause & developing an understanding.”
Our approach
A named, repeatable methodology, not a loose set of tactics. Every engagement, IR or PR, runs through the same four stages: Communication Strategy for Business Impact.
Define Business Goals
Map your business objectives, including growth, fundraising, repositioning, policy influence, and reputation building, into clear, measurable communication goals.
Define Strategy
Identify audiences, messages, platforms and influencers. Design integrated programmes across PR, IR, public affairs and community engagement.
Implement & Analyse
End-to-end execution through content, media outreach, stakeholder programmes and alliances, with a focus on shortest lead time and output tracking.
Fine-tune & Measure Impact
Refine narratives, channels and formats as business realities shift. Measure impact in investor confidence, policy support and stakeholder trust.
“We partner with you to define business goals, build the right strategy, implement it with precision, and refine it continuously, so every communication effort moves the needle on your business.”
Why Finese PR
Six reasons clients stay engaged with us for 4+ years on average.
Strategy First
Every engagement begins with deep strategic planning. Communication objectives are always aligned to your specific business goals before any execution.
Media Reach
Critical-level contacts across print, AV & digital media. Industry-leading lead time and response time, for effective communication.
IP & USP Creation
25+ years of showcasing the intellectual property of clients. We specialise in creating USPs and carving out niches where none existed.
ATL & BTL Mastery
Proven capabilities in creating effective Above-the-Line & Below-the-Line campaigns, reaching the right audience through the right channel.
Policy Impact
Our campaigns have driven regulatory changes and government-level interventions: corporate affairs with a genuine, measurable difference.
Alliance Building & IR
Forging strategic alliances and building investor trust through sustained engagement. Fundraising, analyst relations, and creating multi-baggers.
Recognition & track record
Precise, sourced positions, not superlatives. Additional directory listings and awards to be added as they're confirmed.
Clutch: India Investor Relations directory
Ranked #20 of 46 firms listed on Clutch's India investor relations category.
View on Clutch →Multi-baggers created through IR stewardship
Several stocks across our IR roster where disciplined, sustained communication meaningfully improved investor awareness and valuation. Client names are withheld out of respect for engagement confidentiality.
Fortune 100 & Fortune 500 clientele
Client roster spans Fortune 100 & 500 companies, PSUs & MNCs, listed & privately held companies, across B2B and B2C categories.
Retained & project-basis engagement model
Serving clients across India and international markets on both retained and project engagements, with an average relationship length of 4+ years.
Client testimonials
Case studies on this site describe engagements without naming the client, out of respect for confidentiality. These are the exception: quotes clients have given us permission to publish under their own name.
IMD is most pleased about Finese PR’s approach to public relations. Finesse has helped IMD raise its visibility considerably in the Indian market through interviews, features and article placements. We are delighted to consider Finesse a partner of IMD.
Finesse has been less a PR agency and more of an extension of the communication strategy arm of the organization. Their strength is in being able to clearly understand the short, medium and long term strategic communication imperatives of the organization and then work, brick by brick, to help achieve this through extremely effective and all round PR exercise. They are able to manage the press professionally and are uncompromising on their ethical standards. Truly a pleasure to work with.
Finese PR helped us sharpen the PR strategy, advised in course correction whenever required. They executed the mandate perfectly so that the objectives of the PR exercise were achieved. Finese PR went beyond the scope of the professional mandate to support us whenever the situation demanded.
Finese PR has played a significant role to build the brand ICFe in a short time. We found them extremely professional, disciplined and committed to the client. It is hard to find such a PR agency who delivers more than your expectations. Finese PR is just outstanding in their planning, execution and crisis management. If ever we need to engage any PR agency for brand building, my obvious choice always will remain Finese PR.
Leadership & team
Every mandate is led personally by senior management, ably assisted by a team of PR and IR professionals.
Amit Azad, FCA
A communication and investor relations strategist with 40 years in financial services and capital-markets communication, Amit leads Finese PR's operations and finance and anchors the firm's IR mandates for listed companies, working directly with boards, brokerages, and analysts through IPOs, results cycles, and M&A.
LinkedIn profile →
Abha Azad, PhD
A corporate communications, reputation, and crisis management specialist with around 35 years of experience driving brand growth and strategic PR, Abha leads account management across Finese PR's client base, overseeing service delivery and long-term client relationships.
LinkedIn profile →
Sunil Kumar Singh
Sunil brings 25+ years in media, reputation, and investor relations management to the team, working across corporate PR and IR mandates to build long-term growth stories for Finese PR's roster of listed and growth-stage clients.
LinkedIn profile →Common questions
What makes Finese PR different from other communications firms?
Finese PR runs investor relations and corporate PR as two equally resourced practices under one firm, rather than treating one as an add-on to the other. Clients get capital-markets discipline and creative reputation work from the same team, with a track record spanning 25+ years and 75+ clients.
How long has Finese PR been in business?
Finese PR was set up in 2000 and is headquartered in New Delhi, India, giving it more than 25 years of combined PR and investor relations experience.
Who leads Finese PR?
Finese PR is led by Amit Azad, FCA, Managing Partner & Head of Operations and Finance; Abha Azad, PhD, Partner & Head of Account Management; and Sunil Kumar Singh, Senior Consultant.
Meet the team behind your mandate
Every engagement is led by named senior counsel, not a rotating account team.