Insights
Notes from both our practices, Corporate & Public Relations and Investor Relations & Financial Communications: practical lessons on media, reputation, crisis, results and listings, with commentary on business and public life since 2010.
SEBI’s SME IPO Rethink: What Founders Must Get Right Before They List
SEBI’s October 2026 paper would raise the SME IPO profit bar, add a QIB-led route and drop compulsory market making. What founders should do now.
Say What Is True Before You Say “Baseless”
A temple trust's reply to viral rumours shows how to answer false media claims: admit what is true, show proof, then deny the rest.
Wrongly reported? How to get a fair correction from an Indian newsroom
A national news channel apologised within hours for a false report, and the apology was rejected the same day. Here is what Indian companies should have ready when a newsroom gets them wrong.
Give Them One Clear Number: What TCS Taught Us This Week
Who writes the headline in a results release? You or the media? Give clear numbers and you own the narrative.
Investor Relations for SME IPOs: What to Plan Before and After Listing
Listing on NSE Emerge or BSE SME? An investor relations plan for the DRHP, offer period, listing day and first three years, with SEBI's 2025 rules.
How to Choose a PR Agency in India: A 9-Point Checklist
Choosing a PR agency in Delhi or anywhere in India? Nine questions to ask before you sign a retainer, from who runs your account to how results are measured.
Volatile Markets Demand Visible Managements: Why Shareholder Communication Is Now a Strategic Priority
Constant Engagement is always the best shareholder strategy, and it is especially important in Volatile markets.
Crisis of Communication in the AI Era
Today the world communicates through social media besides verbal and written communication. With AI increasingly shaping the discourse, it is no longer a given that what is being…
When Trust Is the Product: Crisis Communication for BFSI and Fintech
In banking, insurance, and fintech, the business is trust. A single poorly managed crisis, ranging from a data breach, an RBI action, or even a viral customer complaint,…
Investor Relations Is Not Just for Large Caps. Here’s Why Mid-Caps and MSMEs Can’t Afford to Ignore It.
The institutional investors, family offices, and retail shareholders who fuel India’s mid-market listings demand the same rigour of communication as they receive from the Nifty 50. The firms…