Insights
Recent thinking from our team on the questions CEOs, promoters, boards and CFOs are asking right now. Every piece draws on live mandates, not theory, written by the people who run them. Our latest takes on reputation, media, crisis and brand, and on the markets and investor stories that move them, updated as each post goes live.
When Trust Is the Product: Crisis Communication for BFSI and Fintech
In banking, insurance, and fintech, the business is trust. A single poorly managed crisis, ranging from a data breach, an RBI action, or even a viral customer complaint,…
Investor Relations Is Not Just for Large Caps. Here’s Why Mid-Caps and MSMEs Can’t Afford to Ignore It.
The institutional investors, family offices, and retail shareholders who fuel India’s mid-market listings demand the same rigour of communication as they receive from the Nifty 50. The firms…
The Listing Story: How PR Can Make or Break an SME IPO
BSE SME and NSE Emerge have opened India’s capital markets to thousands of ambitious mid-sized businesses. But a prospectus alone does not build investor confidence – a narrative…
Business to Business Communications and how we can help…
Two and a half decades of focused B2B communication experience can be the difference between being noticed and being trusted in India’s competitive business environment. Since the beginning,…
A Year of Purposeful Communication and Shared Progress
The year gone by has been one of gratitude, growth, and standing shoulder to shoulder with our clients as trusted communication partners in a rapidly evolving landscape. Across…
The year that was…
2022 was a bittersweet year for Finese PR but very very heavy on education… We lost a long standing client after 8 years in March this year. Only…
Importance of Content in Communication in the millennial era
The supremacy of Content in Communication is well established by now. For effective communication there has to be relevant content. So the real question should be “Relevant Content…
NGT’s Diesel ban and implications…
Yesterday’s blanket ban on Diesel vehicles of over 10 years of age by National Green Tribunal has far-reaching implications and NO, these are not limited to only cars…
In the connected world, everything you ever say, WILL come back to haunt you!!!
pic courtesy: www.indianexpress.com Today’s headlines – Sidhu & AAP coming together – have an interesting aside. And I am not talking about the effect of the “union” on…
Finese PR: PR learnings in the era of Kejriwal/Jung conflict
Finese PR: PR learnings in the era of Kejriwal/Jung conflict