Insights
Recent thinking from our team on the questions CEOs, promoters, boards and CFOs are asking right now. Every piece draws on live mandates, not theory, written by the people who run them. Our latest takes on reputation, media, crisis and brand, and on the markets and investor stories that move them, updated as each post goes live.
Give Them One Clear Number: What TCS Taught Us This Week
Who writes the headline in a results release? You or the media? Give clear numbers and you own the narrative.
Investor Relations for SME IPOs: What to Plan Before and After Listing
Listing on BSE SME or NSE Emerge? How to plan investor communication before the IPO and keep investors informed after listing day.
How to Choose a PR Agency in India: A 9-Point Checklist
Choosing a PR agency in India? Nine questions to ask before you sign a retainer, from who runs your account to how results are measured.
Volatile Markets Demand Visible Managements: Why Shareholder Communication Is Now a Strategic Priority
Constant Engagement is always the best shareholder strategy, and it is especially important in Volatile markets.
Crisis of Communication in the AI Era
Today the world communicates through social media besides verbal and written communication. With AI increasingly shaping the discourse, it is no longer a given that what is being…
When Trust Is the Product: Crisis Communication for BFSI and Fintech
In banking, insurance, and fintech, the business is trust. A single poorly managed crisis, ranging from a data breach, an RBI action, or even a viral customer complaint,…
Investor Relations Is Not Just for Large Caps. Here’s Why Mid-Caps and MSMEs Can’t Afford to Ignore It.
The institutional investors, family offices, and retail shareholders who fuel India’s mid-market listings demand the same rigour of communication as they receive from the Nifty 50. The firms…
The Listing Story: How PR Can Make or Break an SME IPO
BSE SME and NSE Emerge have opened India’s capital markets to thousands of ambitious mid-sized businesses. But a prospectus alone does not build investor confidence – a narrative…
Business to Business Communications and how we can help…
Two and a half decades of focused B2B communication experience can be the difference between being noticed and being trusted in India’s competitive business environment. Since the beginning,…
A Year of Purposeful Communication and Shared Progress
The year gone by has been one of gratitude, growth, and standing shoulder to shoulder with our clients as trusted communication partners in a rapidly evolving landscape. Across…