Brand Building

An engineering college that grew into a multi-disciplinary university

6x admission seats
Full house every year, 2015–2022

Scope: Full-service brand building from launch to university status: pan-India media relations, leadership and faculty visibility, and a launch for each new school under one brand.

Sector: Education
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Brand Building

A multi-decade auto component manufacturing group

Industry award
"Best Automotive Company of the Year", 2007

Scope: A three-pronged PR strategy building industry standing, aftermarket brand recall, and a dedicated investor-facing profile ahead of export growth, JV activity, and M&A.

Sector: Manufacturing
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Brand Repositioning

One of India's largest footwear manufacturers

Fashion brand image
Added without diluting brand equity

Scope: A nationwide campaign giving a trusted, value-for-money brand a fashion dimension, anchored in designer tie-ups and fashion-week visibility.

Sector: Manufacturing
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Brand Building

An early entrant into insurance broking, and its online arm

25,000+ registrations
In 6 months, PR-led online campaign

Scope: Category-creation media positioning for a new insurance-broking business, CEO thought-leadership placement, and a PR-led (near-zero paid media) customer acquisition campaign for its online retail arm.

Sector: BFSI & Finance
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Integrated PR & IR

A listed dyes and chemicals manufacturer

Multi‑bagger stock
BSE listed, our mandate since 2021

Scope: Excellent analyst relations resulting in several positive research reports, results communication and analyst meets, and several high-level editorial awards for top management.

Sector: Manufacturing
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Investor Relations

A listed auto components manufacturer

Multi‑bagger stock
BSE & NSE listed

Scope: Quarterly and annual results, analyst conferences, brokerage engagement, M&A advisory, fund raising, investor presentations.

Sector: Manufacturing
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Investor Relations

A multi-sector portfolio of private and listed companies

2 funding rounds
QSR, skill development & jewellery

Scope: Investor engagement, analyst relations, fund raising across two series, results releases.

Sector: FMCG & Hospitality
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Policy Impact

A listed research house focused on small and mid caps

3 policy interventions
Long-pending, won for retail investors

Scope: Media and analyst pressure that helped move regulators on stock-exchange rules affecting retail investor participation.

Sector: BFSI & Finance
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Integrated PR & IR

A listed NBFC in secured lending

₹1,000 Cr AUM milestone
BSE listed, then NSE, during our 1-year mandate

Scope: An integrated PR and IR campaign that built visibility, panel discussions and very positive research reports, and gave its ₹1,000 Cr AUM milestone strong coverage.

Sector: BFSI & Finance
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Brand Building

A three-decade-old business school

Top-tier B-school brand
Repositioned from a marginal player

Scope: A holistic brand-building programme spanning media relations, faculty thought leadership, and campus engagement with industry and press.

Sector: Education
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Investor Relations

A listed IT and fintech company

Multi‑bagger stock
BSE & NSE listed

Scope: Results communication, external and investor relations, media and analyst calls, financial PR, crisis management.

Sector: IT & Technology
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Issues Management

A top-5 Indian business school

First carbon markets course
Among Indian business schools

Scope: Positioned faculty as national authorities on an emerging issue, ahead of it becoming a mainstream global policy debate.

Sector: Education
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Investor Relations

A sanitaryware and electrical cables manufacturer

Multi‑bagger stock
BSE & NSE listed

Scope: Results releases, broker and analyst relations, brokerage engagement, corporate affairs.

Sector: Infrastructure
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Brand Building

A top-ranked global business school, Switzerland

7-year media programme
2008–2015

Scope: Edit-page placements and faculty interviews across India's leading business dailies, positioning an international school as serious competition to traditional US/UK choices.

Sector: Education
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Brand Building

An accounting, banking and financial-services training company

PE funding raised
On the back of a PR-built brand

Scope: A media campaign across 100+ towns in North and Central India, plus a CSR initiative and a voting-awareness march, making it the most visible brand in its segment.

Sector: Education
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Channel & Brand Building

A global IT security (unified threat management) leader

40% of global coverage
From India, one of 26 regions

Scope: A dual-audience PR campaign targeting IT decision-makers and channel partners, making the India market the company's most active PR region worldwide.

Sector: IT & Technology
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Agency of Record

The Indian subsidiary of a global lighting manufacturer

2.5 years as agency of record
Media interface in India

Scope: Product launch support, CEO profiling, and a UN-approved Clean Development Mechanism project, the first of its kind globally in the lighting industry.

Sector: Infrastructure
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Brand Building

A new entrant in digital imaging and storage accessories

8 months to national visibility
In media and major retail chains

Scope: Product-credibility PR against established category leaders, plus synergistic retail tie-ups that won shelf visibility across major electronics chains on a minimal advertising budget.

Sector: IT & Technology
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Brand Building

An MSEI-listed NBFC focused on EV loans

Leading EV lender
Positioned in national media

Scope: PR that promoted it as the leading EV lender, built visibility for its new loan categories, manifold growth and new states, and put its CEO at the head of many panels.

Sector: BFSI & Finance
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Synergistic Alliance

A super-premium ice cream and coffee brand, South Asia

+5% top-line
Within 15 days of the tie-up

Scope: A synergistic retail tie-up with a leading two-wheeler manufacturer, repositioning a super-premium dessert category as a festive gifting alternative.

Sector: FMCG & Hospitality
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Product Launch

A Fortune 100 US heavy-machinery manufacturer

First India-built product
Launched with focus kept on the product

Scope: Media training and launch-day management for the company's first product engineered entirely in India, keeping press focus on the product rather than financials.

Sector: Global Clients
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Corporate Affairs

One of India's largest telecom operators

Telecom policy reworked
In the client's favour

Scope: Competitive intelligence and corporate affairs support that helped reshape the telecom regulatory framework, and secured an informal truce with competitors.

Sector: Governance, Policy & NGOs
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Personal Branding

A lawyer and real estate company executive

12 months to global recognition
Sought-after voice on real estate regulation

Scope: A thought-leadership and social media programme, built on LinkedIn and X, establishing the client as a sought-after voice on real estate regulation.

Sector: Infrastructure
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Crisis Communication

A NYSE-listed crop nutrients producer, USA

3 years as crisis agency
NYSE-listed, agency of record

Scope: Agency of record for crisis communication, a crisis preparedness plan, and training for top management and field staff.

Sector: Global Clients
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Crisis Communication

A QSR chain operating across three markets

3 markets crisis-ready
India, Middle East & UK

Scope: Crisis preparedness plan and crisis communication media training for the chain.

Sector: FMCG & Hospitality
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Crisis Communication

A BSE/NSE-listed technology company

Listed-company crisis managed
During a sensitive period

Scope: Crisis management exercise for the listed company and financial PR during a sensitive period.

Sector: IT & Technology
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FAQ

Common questions

Why don't the case studies name clients?

We withhold client names out of respect for engagement confidentiality. Each case study instead describes the sector, scope of work, and outcome, which is enough to judge relevance to your own mandate.

Can I get fuller detail, including the client name, on a specific case study?

Often, yes, on a case-by-case basis and with the original client's comfort in mind. Reach out through the contact form with the case study that's relevant to you and we'll tell you honestly what we can share.

How do I filter case studies by practice or sector?

Use the filter chips above the case study grid: All, Investor Relations, Corporate & Public Relations, Personal Branding, and individual sector tags. Selecting one narrows the grid to matching mandates instantly.

Do these case studies cover both IR and PR mandates?

Yes. The library spans both practices, investor relations and financial communications, and corporate and public relations, so you can filter to the discipline relevant to you.

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