Public Relations & Reputation
Say What Is True Before You Say “Baseless”
A temple trust's reply to viral rumours shows how to answer false media claims: admit what is true, show proof, then deny the rest.
Wrongly reported? How to get a fair correction from an Indian newsroom
A national news channel apologised within hours for a false report, and the apology was rejected the same day. Here is what Indian companies should have ready when a newsroom gets them wrong.
Give Them One Clear Number: What TCS Taught Us This Week
Who writes the headline in a results release? You or the media? Give clear numbers and you own the narrative.
How to Choose a PR Agency in India: A 9-Point Checklist
Choosing a PR agency in Delhi or anywhere in India? Nine questions to ask before you sign a retainer, from who runs your account to how results are measured.
Crisis of Communication in the AI Era
Today the world communicates through social media besides verbal and written communication. With AI increasingly shaping the discourse, it is no longer a given that what is being…
When Trust Is the Product: Crisis Communication for BFSI and Fintech
In banking, insurance, and fintech, the business is trust. A single poorly managed crisis, ranging from a data breach, an RBI action, or even a viral customer complaint,…
Investor Relations Is Not Just for Large Caps. Here’s Why Mid-Caps and MSMEs Can’t Afford to Ignore It.
The institutional investors, family offices, and retail shareholders who fuel India’s mid-market listings demand the same rigour of communication as they receive from the Nifty 50. The firms…
The Listing Story: How PR Can Make or Break an SME IPO
BSE SME and NSE Emerge have opened India’s capital markets to thousands of ambitious mid-sized businesses. But a prospectus alone does not build investor confidence – a narrative…
Business to Business Communications and how we can help…
Two and a half decades of focused B2B communication experience can be the difference between being noticed and being trusted in India’s competitive business environment. Since the beginning,…
A Year of Purposeful Communication and Shared Progress
The year gone by has been one of gratitude, growth, and standing shoulder to shoulder with our clients as trusted communication partners in a rapidly evolving landscape. Across…