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Home › Insights › Abha Azad
Author

Abha Azad

Dr. Abha Azad is a Partner and Head of Account Management at Finese PR. A reputation and corporate communications specialist with about three and a half decades of experience in brand-building, strategic PR and crisis management, she leads the firm's Corporate & Public Relations practice.

All posts Public Relations & Reputation IPO, Capital Markets & Investor Relations Crisis Communication Commentary
Crisis Communication

Wrongly reported? How to get a fair correction from an Indian newsroom

A national news channel apologised within hours for a false report, and the apology was rejected the same day. Here is what Indian companies should have ready when a newsroom gets them wrong.

19 October 2026 · Abha Azad
Public Relations & Reputation

How to Choose a PR Agency in India: A 9-Point Checklist

Choosing a PR agency in Delhi or anywhere in India? Nine questions to ask before you sign a retainer, from who runs your account to how results are measured.

9 October 2026 · Abha Azad