Crisis Communication
Say What Is True Before You Say “Baseless”
A temple trust's reply to viral rumours shows how to answer false media claims: admit what is true, show proof, then deny the rest.
Wrongly reported? How to get a fair correction from an Indian newsroom
A national news channel apologised within hours for a false report, and the apology was rejected the same day. Here is what Indian companies should have ready when a newsroom gets them wrong.
How to Choose a PR Agency in India: A 9-Point Checklist
Choosing a PR agency in Delhi or anywhere in India? Nine questions to ask before you sign a retainer, from who runs your account to how results are measured.
Crisis of Communication in the AI Era
Today the world communicates through social media besides verbal and written communication. With AI increasingly shaping the discourse, it is no longer a given that what is being…
When Trust Is the Product: Crisis Communication for BFSI and Fintech
In banking, insurance, and fintech, the business is trust. A single poorly managed crisis, ranging from a data breach, an RBI action, or even a viral customer complaint,…