There are thousands of PR agencies, from one-person shops to global networks. Most pitch decks look alike. These nine questions show the difference.
- Who will actually run my account? Meet the person who will pitch your story day to day, not only the partner at the pitch meeting.
- Have you worked in my sector? A fintech, a hospital and a cement company need different requirements, different issues and different rules.
- How will you measure success? Agree on measurables (placements in named outlets, share of voice, leads or investor meetings) before you start. Raw clip counts aren’t enough.
- Besides media, what else do you do? Ask them for other stakeholder engagement tools as well as senior executive visibility planks.
- What happens in a crisis? Ask whether they have handled one and how fast they respond outside office hours.
- Can you show work that is a few years old? Average relationship length tells you whether clients stay.
- Do you understand investor communication? If you are listed or planning an IPO, your PR and IR messages must match.
- What does the first 90 days look like? A good agency gives you a written plan: messages, targets, calendar.
- What is in the retainer, and what costs extra? Events, monitoring tools, travel and content production are often billed separately.
Red flags
Guaranteed front-page coverage, “pay per article” offers, no named senior lead, and no reporting format shown upfront.
Looking for a PR agency in Delhi? Finese PR has run corporate PR and investor relations from Pitampura, New Delhi since 2000. Clients stay with us for 4+ years on average. Talk to our PR desk or WhatsApp +91 98681 61071.
