Topic
Public Relations & Reputation
Crisis Management in PR: An Overview
Are PR professionals really prepared to handle a client crisis? An overview of crisis management and what real preparation involves.
5 February 2010 · Finese PR
How to Cultivate the Media: Relationships Built on Relevance
Media relationships matter, but they are built on relevant stories, not favours. How PR professionals should cultivate journalists.
4 February 2010 · Finese PR
Do PR Agencies encourage professionals from Other Fields
Recently I saw the website of a leading PR agency in India and saw the profile of one of their heads, whom I knew and had worked with…
4 February 2010 · Finese PR
Beyond Column Centimetres: Measuring PR by Outcomes
Why PR in India should move past column-centimetre counts and clippings to measuring public relations by business outcomes.
3 February 2010 · Finese PR