Public Relations & Reputation
Public Affairs and Communication in India: An Under-Used Discipline
What public affairs really means in India, and why organisations need structured engagement with policymakers and stakeholders.
Common Misconceptions About PR, and What PR Actually Does
PR is not advertising, and it is not just press releases. Common misconceptions about public relations and what a PR consultancy really does.
Why Rookies of Mass Communication are more interested in Journalism
The much debated power of journalism has captivated the imagination of millions who aspire to be Barkha Dutt or Pranav roy. They aspire to be one amongst the…
What to do with colleagues who are very good workers but have “poorest of the poor” comprehension of English?
Today I am faced with a peculiar problem for which I am still scratching my head trying to figure out a solution. This problem I am sure is…
Does Your PR Agency Need an Office in Every City?
Clients often favour agencies with many offices. In an era of instant communication, does physical presence still decide media reach?
What do PR courses teach you…
I think PR is one field which is the most “misunderstood” by people. Most of us know it only as an extended part of media or to be…
What Deliverables Should You Expect From a PR Campaign?
Clients ask PR agencies for quantifiable deliverables. What can honestly be promised, and how PR results should be measured.
Media Monitoring as a Service
Most PR agencies in India include Media Monitoring as a part of their PR activities. The cost of the PR exercise quoted includes the cost of the media…
How Far Should a PR Consultancy Go in Guiding a Client?
When a client's article will not work for the media, should the agency rewrite it or push back? On the limits of handholding in PR.
PR vs. Advertising: A Marketing Dilemma
Advertising is easier to budget and measure, but PR builds credibility. How marketing heads should weigh public relations against advertising.