Insights
Recent thinking from our team on the questions CEOs, promoters, boards and CFOs are asking right now. Every piece draws on live mandates, not theory, written by the people who run them. Our latest takes on reputation, media, crisis and brand, and on the markets and investor stories that move them, updated as each post goes live.
Billion telecom subscribers feeding into Digital India
Last week, a release by India’s telecom regulator TRAI said that India’s telephone subscriber based had hit one billion phone lines. This includes a paltry 26 million landline…
Media Relations in India’s Smaller Towns and Cities
Language, culture and local nuance change every few kilometres in India. How to plan media relations for smaller towns and regional markets.
RaGa’s First TV Interview
What a Coup!!! Both for the PR agency which managed to convince Rahul Gandhi to do a one on one TV interview in front of the whole world…
AAP: The Road ahead…
Now that Arvind Kejriwal and his party have bitten the bullet and finally agreed to form government in Delhi, the question in everybody’s mind is what next? I…
Is Modi’s Campaign headed for a PR disaster?
Recent events have cast a shadow on the Modi juggernaut. First, repeated wrong quoting of facts and figures and then, the invasion of privacy of a Girl have…
Bad, Bad, Bad PR for Delhi…
PR is Public Relations and today, by any reckoning, the people’s perception of what Delhi has become is BAD… And why should it be so? The dastardly acts…
The conviction of Rajat Gupta and lessons for India
Rajat Gupta, the poster boy of Indian Professionals, was finally found to be Guilty of Insider Trading. Most of us in India are crying foul saying that this…
Downgrade of US – An opportunity for India???
The downgrade of US Sovereign rating from AAA to AA+ with further possibilities of downgrades marks a Titanic shift of equilibrium in the Global Economy. US long a…
PR Strategies for MSMEs: Looking Beyond Media Coverage
Why PR for micro, small and medium enterprises should start from business goals, not from press coverage alone.
CSR or PR Stunt? The Real Purpose of Corporate Social Responsibility
Is CSR a publicity tool or a genuine commitment? Where corporate social responsibility communication builds reputation, and where it backfires.