Insights
Recent thinking from our team on the questions CEOs, promoters, boards and CFOs are asking right now. Every piece draws on live mandates, not theory, written by the people who run them. Our latest takes on reputation, media, crisis and brand, and on the markets and investor stories that move them, updated as each post goes live.
The so called PR success of the Civil Society Campaign for a strong Anti – Corruption Lokpal bill is turning into a major PR failure:
I know, I know, I will be vilified, railed against and called a Government stooge by anybody who reads the header for this blog. But I request patience…
How a Good Investor Relations Programme Could Have Prevented a Stock Crash
A 2011 stock crash driven by market rumours, and how sustained investor relations and timely disclosure could have limited the damage.
The Perils of a slowing Indian Economy: greatly exaggerated…:
Every day the headlines and articles in leading Business papers and magazines scream at you pointing out the perils of a government in limbo – a slowing economy.…
Public Affairs and Communication in India: An Under-Used Discipline
What public affairs really means in India, and why organisations need structured engagement with policymakers and stakeholders.
Common Misconceptions About PR, and What PR Actually Does
PR is not advertising, and it is not just press releases. Common misconceptions about public relations and what a PR consultancy really does.
Why Rookies of Mass Communication are more interested in Journalism
The much debated power of journalism has captivated the imagination of millions who aspire to be Barkha Dutt or Pranav roy. They aspire to be one amongst the…
What to do with colleagues who are very good workers but have “poorest of the poor” comprehension of English?
Today I am faced with a peculiar problem for which I am still scratching my head trying to figure out a solution. This problem I am sure is…
Does Your PR Agency Need an Office in Every City?
Clients often favour agencies with many offices. In an era of instant communication, does physical presence still decide media reach?
What do PR courses teach you…
I think PR is one field which is the most “misunderstood” by people. Most of us know it only as an extended part of media or to be…
What Deliverables Should You Expect From a PR Campaign?
Clients ask PR agencies for quantifiable deliverables. What can honestly be promised, and how PR results should be measured.