Insights
Recent thinking from our team on the questions CEOs, promoters, boards and CFOs are asking right now. Every piece draws on live mandates, not theory, written by the people who run them. Our latest takes on reputation, media, crisis and brand, and on the markets and investor stories that move them, updated as each post goes live.
Media Monitoring as a Service
Most PR agencies in India include Media Monitoring as a part of their PR activities. The cost of the PR exercise quoted includes the cost of the media…
How Far Should a PR Consultancy Go in Guiding a Client?
When a client's article will not work for the media, should the agency rewrite it or push back? On the limits of handholding in PR.
PR vs. Advertising: A Marketing Dilemma
Advertising is easier to budget and measure, but PR builds credibility. How marketing heads should weigh public relations against advertising.
Crisis Management in PR: An Overview
Are PR professionals really prepared to handle a client crisis? An overview of crisis management and what real preparation involves.
How to Cultivate the Media: Relationships Built on Relevance
Media relationships matter, but they are built on relevant stories, not favours. How PR professionals should cultivate journalists.
Do PR Agencies encourage professionals from Other Fields
Recently I saw the website of a leading PR agency in India and saw the profile of one of their heads, whom I knew and had worked with…
Beyond Column Centimetres: Measuring PR by Outcomes
Why PR in India should move past column-centimetre counts and clippings to measuring public relations by business outcomes.