Financial PR agency in India
Financial PR is the media side of a company's financial story: getting results, IPOs, fund raises and deals covered accurately by business newspapers, TV channels and financial websites. In India it has to run in step with SEBI disclosure rules, so nothing reaches the media before the stock exchanges. Finese PR has handled financial PR from New Delhi since 2000, as part of its investor relations practice.
What our financial PR covers
Results coverage
Results press releases, management commentary and same-day interviews, issued only after the exchange filing.
Business-media relationships
Placements in business dailies, financial TV and financial websites, earned on news value.
IPO and listing PR
Coverage from offer-document filing to listing day, within SEBI's rules on issue publicity. IPO communications →
Deal and fund-raise announcements
M&A, QIPs, preferential issues and private equity rounds, sequenced with the disclosure.
CEO and CFO positioning
Profiles, op-eds, conference speaking and interviews that explain the business to investors and the media.
Market-sensitive issues
Responses to rumours, negative coverage or volatility, coordinated with the company secretary. Crisis communications →
Financial PR and investor relations: how they differ
Most listed companies need both. They share the same facts and must say the same thing, which is why we run them as one team.
Financial PR
- Audience: business journalists, TV anchors and financial websites
- Outputs: press releases, interviews, op-eds and media briefings
- Measured by: accurate coverage in the publications investors read
- Rule that matters: the exchange filing comes first
Investor relations
- Audience: analysts, fund managers, brokers and shareholders
- Outputs: investor presentations, earnings calls and analyst meets
- Measured by: analyst coverage and investor engagement
- Rule that matters: fair disclosure to all investors at the same time
How we run financial PR on results day
Agree the messages
The press release, key numbers and talking points are agreed with management before the board meeting.
File first
The release goes to the media only after the results are filed with the stock exchanges.
Brief the media
Interviews and media calls with the CEO or CFO on the same day.
Track and report
Coverage is tracked and reported the next morning, and any errors are followed up with the publication.
Common questions
What is financial PR?
Financial PR is public relations for a company's financial news: results, IPOs, fund raises and deals. It aims for accurate coverage in business media and works within stock-exchange disclosure rules.
Is financial PR the same as investor relations?
No. Financial PR deals with the media; investor relations deals with analysts and investors. They use the same facts and must say the same thing, so many companies give both to one firm.
Do SME-listed companies need financial PR?
Often more than large companies do. SME stocks get little analyst coverage, so media coverage is one of the main ways investors learn about them.
Can a company speak to the media before its results are filed?
No. Results and other material information must reach the stock exchanges first; releases and interviews follow the filing. Check the specifics with your company secretary.
Results, a listing or a deal coming up?
Talk to our IR desk about the media side of it. We work to SEBI LODR timelines and your quiet periods.
- Results, IPO and deal coverage in business media
- Financial PR and investor relations from one team
- BSE, NSE and MSEI listed-company work