Scope

What we do for education

Admissions-season visibility

Coverage that reaches students and parents when they choose.

Faculty thought leadership

Research and faculty views placed in national media.

Launches of new schools and programmes

Each one introduced under one institutional brand.

Rankings and recognition

The visibility gap with peer institutions closed through steady coverage.

Leadership profiling

The director or vice-chancellor as a voice on education policy.

International institutions in India

Positioning foreign universities and business schools for Indian students and employers.

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From our work

Education results

Brand Building

An engineering college that grew into a multi-disciplinary university

6x admission seats
Full house every year, 2015–2022

National press, faculty visibility and a launch for each new school.

Sector: Education
Repositioning

A three-decade-old business school

Top-tier B-school brand
Repositioned from a marginal player

Media relations, faculty thought leadership and industry engagement.

Sector: Education
Thought Leadership

A top-5 Indian business school

First carbon markets course
Among Indian business schools

Faculty positioned as national experts.

Sector: Education
International

A top-ranked global business school, Switzerland

7-year media programme
2008–2015

Presented to Indian executives as an alternative to US and UK schools.

Sector: Education
Brand Reinforcement

A premier Indian business school ranked among the top IIMs

Peer parity
Among the leaders in its peer group for mind and media space

A sustained nationwide campaign around faculty research and campus milestones.

Sector: Education
Brand Building

An accounting, banking and financial-services training company

PE funding raised
On the back of a PR-built brand

A media campaign across 100+ towns in North and Central India.

Sector: Education

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Method

How we work with institutions

Find the institution's story

Research, placements, faculty, alumni and campus life.

Build a calendar

Around admissions, results, convocations, rankings and research releases.

Put faculty forward

Experts matched to the news agenda.

Measure what matters

Applications, rankings, recognition and media share against peers.

FAQ

Common questions

How does PR help university admissions?

It builds awareness and trust with students and parents before and during admissions season, through national and regional coverage, faculty visibility and alumni stories.

Can PR help with rankings?

Rankings depend on many measures, but perception and visibility are part of several of them, and steady coverage helps close the gap with peer institutions.

Do you work with international universities?

Yes. We ran a seven-year Indian media programme for a top-ranked global business school in Switzerland.

Do you work with K12 schools and edtech companies?

Yes. Our education work spans K12, colleges, universities, business schools and training companies.

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Admissions, rankings or a new programme coming up?

Tell us in two lines. A senior consultant replies within one working day.

  • 6x admission seats for a college that became a university
  • Top Indian and global business schools
  • K12, colleges, universities and training companies
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