PR for startups and new entrants
Startup PR makes a new company credible fast: a launch that gets noticed, a category people understand, a founder the media and investors recognise, and coverage that helps with customers, hiring and fund raising. Finese PR has helped new entrants from New Delhi, India, compete with established leaders, often on small or zero advertising budgets, across consumer, fintech, edtech, health-tech, technology and B2B businesses.
What we do
Launch PR
The first national story, done properly.
Category creation
Explaining a new kind of product or service.
Founder visibility
Interviews, bylines, panels and LinkedIn.
Funding support
Investor decks, investor engagement, forum showcases and funding announcements.
The story investors read
Coverage and content in place before you raise.
Early crisis readiness
A simple protocol before the first difficult story.
Startup results
A new entrant in digital imaging and storage accessories
What we did: Product-credibility PR against category leaders and retail tie-ups, on a modest ad budget.
An early entrant into insurance broking, and its online arm
What we did: Category-creation positioning, CEO thought leadership and customer acquisition with almost no paid media.
An accounting, banking and financial-services training company
What we did: Brand building, then support through two funding rounds: investor decks, investor engagement and forum showcases.
An AI health-tech startup that gives doctors a ready patient summary
What we did: Launch PR in three waves for India's first app of its kind, with the co-founder positioned as a voice on responsible AI in healthcare.
Startups and new ventures we have worked with
India's first Indian QSR brand
With restaurants across India, the UK and the Middle East, led by a former head of a global food brand in South Asia. We created its PR strategy, launched the brand and each of its outlets, and ran its global brand activation in B2B media, handling everything in between.
A social business venture
Founded by former corporate leaders, bringing corporate rigour and financial discipline to rural development, with sustainable, scalable models built on agriculture, skilling, livelihoods and energy. Over a 5+ year engagement, we ran all its media relations, earning extensive, high-quality coverage, including The Economic Times, a feature in an India Today special and The Week. We also ran media relations in the beneficiary villages, earning extensive local coverage and showcasing its new ventures at local and state level.
Common questions
We have a great product but no brand. Where do we start?
With one clear story: what you do, why it matters now and why you are the team to do it. Then a launch that earns national coverage. One new entrant in digital imaging went from unknown to national visibility, in the media and on the shelves of major retail chains, in eight months.
Can a startup win coverage against big, established brands?
Yes. Journalists want what is new, and big brands rarely are. An early entrant in insurance broking used PR, with almost no paid media, to create its category and sign up 25,000+ customers online in six months.
We are a deep-tech or health-tech startup. Can you make us understandable?
That is the job. For an AI health-tech startup, we turned a complex product into a story that mainline, IT and healthcare media all wanted, more than 100 stories, and made the co-founder a go-to voice on responsible AI in healthcare.
Will PR help us raise money?
Investors look you up before they take the meeting. Credible coverage of your company and founders makes that search work for you. We go further than coverage. For a financial-services training company, we built the brand that attracted investors, then hand-held it through two rounds of funding, including private equity: creating its investor decks, engaging the investing community and showcasing the opportunity at the right forums.
Should the founder be the face of the company?
Usually, yes. People trust people. We build founders into recognised voices through interviews, bylines, panels and LinkedIn, and prepare them for every interview.
We are a global startup entering India. Can you help?
Yes. We act as your launch team and press office in India, across mainline, business and regional media. See PR for international companies entering India.
Launching, raising or entering a new market?
Tell us in two lines. A senior consultant replies within one working day.
- 8 months to national visibility for a new entrant
- 100+ stories for an AI health-tech startup
- Two funding rounds supported, including private equity