Media relations agency in New Delhi, India
Media relations is the work of earning coverage: finding the story in a business, taking it to the right journalists and preparing spokespeople to tell it well. Finese PR has run media relations from New Delhi, India, since 2000, across national business, trade, consumer, regional and broadcast media, in more than 200 locations across India and for clients from the USA and Europe. Placements are earned on news value, not bought.
What our media relations covers
National business and trade press
News, features and interviews in business dailies, magazines and trade titles.
Regional and vernacular media
Campaigns in the languages your audiences read, across 200+ locations.
TV, web and podcasts
Broadcast interviews, digital news sites and podcast appearances.
Press releases and press conferences
Written to news standard and timed to the news cycle.
Spokesperson preparation
Media training and briefing notes before every interview.
Monitoring and reporting
Coverage tracked against the outcomes agreed at the start, not clipping counts.
How we earn coverage
Find the story
What in the business is news, and for whom.
Match it to journalists
The beats and publications your buyers, investors or policymakers read.
Prepare the spokesperson
Messages, facts and likely questions, rehearsed.
Follow through
Interviews managed, errors corrected, results reported.
Media relations results
A new entrant in digital imaging and storage accessories
Product-credibility PR against category leaders, on a small advertising budget.
A global IT security leader
A dual-audience campaign for IT buyers and channel partners.
A Fortune 100 US heavy-machinery manufacturer
Media training and launch-day management.
Common questions
What does a media relations agency do?
It finds newsworthy stories in a business, pitches them to relevant journalists, arranges and prepares interviews, and tracks the coverage that results.
Can you get us coverage outside Delhi?
Yes. We have run media campaigns in 200+ locations across India, including regional and vernacular media, and handle coverage for clients from the USA and Europe.
Do you pay for coverage?
No. Our placements are earned on news value. Paid or sponsored content is a separate decision and is always labelled as such.
How do you measure media relations?
Against three or four outcomes agreed at the start, such as coverage in the publications your buyers read or share of voice against named competitors.
Have a story you want covered?
Tell us in two lines. A senior consultant replies within one working day.
- 200+ campaign locations across India
- National, regional and broadcast media
- Placements earned on news value, never bought