PR for international companies entering India
Finese PR helps international companies, institutions and brands become known and trusted in India: market-entry announcements, product launches, leadership visibility, media relations in national and regional languages, and engagement with Indian regulators and industry bodies. Based in New Delhi, India, since 2000, we have run India mandates for clients from the US, the UK, Europe, the Middle East, South Asia and Asia-Pacific, and act as their media interface on the ground.
What we do for international companies
Market-entry communication
Announcing your arrival to the right Indian media, partners and policy audiences.
India product launches
Launch events, media briefings and coverage that keeps attention on the product.
Media interface in India
Acting as your local press office, so headquarters has one point of contact.
Localisation and regional reach
Messages adapted for India, and campaigns in regional languages across 200+ locations.
Leadership visibility
The India head and visiting global leaders placed in national media and forums.
Policy and stakeholder engagement
Regulators, industry bodies and government in New Delhi.
How we work with global teams
Align with headquarters
Global messages, approval routes and time zones agreed up front.
Adapt for India
What Indian journalists, buyers and policymakers need to hear.
Run it locally
Media, events and stakeholders on the ground, in English and regional languages.
Report globally
Coverage and results reported in the format headquarters uses.
International clients in India
A Fortune 100 US heavy-machinery manufacturer
Media training and launch-day management.
A global IT security (unified threat management) leader
A dual-audience campaign for IT buyers and channel partners.
The Indian subsidiary of a global lighting manufacturer
Product launch support and CEO profiling.
A top-ranked global business school, Switzerland
Presented to Indian executives as an alternative to US and UK schools.
Common questions
Why hire a local PR firm in India instead of a global network?
A local firm knows the Indian media, languages and policy landscape first-hand and gives senior attention to your account. We work alongside your global agency or as your India agency of record.
Can you work with our headquarters in another time zone?
Yes. We agree approval routes and reporting with global teams at the start, and work with clients from the US, the UK, Europe, the Middle East, South Asia and Asia-Pacific.
Do you cover regional India, not just Delhi and Mumbai?
Yes. We have run campaigns in 200+ locations across India, including regional and vernacular media.
Can you help with Indian regulators and policy?
Yes. Our New Delhi base keeps us close to national regulators and policy desks. See Public Affairs and Policy Advocacy.
Bringing your company or brand to India?
Tell us in two lines. A senior consultant replies within one working day.
- Clients from the US, UK, Europe, Middle East, South Asia and APAC
- Your press office and media interface in India
- 200+ campaign locations across India