Digital PR and content
Digital PR earns a company coverage and links on news sites, blogs and podcasts, and turns its expertise into content people find online, including in Google, Bing and AI assistants such as ChatGPT and Copilot. Finese PR has worked on online campaigns since 2004, among the early adopters in India, and runs digital PR from New Delhi, India, with the same evidence-led story as its earned-media work.
What we do
Online coverage and backlinks
News sites, trade portals, blogs and podcasts.
Owned content
Articles, explainers and case studies for your website.
LinkedIn and X programmes
For the company and its leaders.
Search and AI visibility
Content structured so search engines and AI assistants can understand and cite it.
Online reputation
Monitoring, correcting errors and responding to misinformation.
Content for launches and campaigns
Press kits, videos and social posts.
Digital PR results
A lawyer and real-estate company executive
Through a LinkedIn and X programme.
An early entrant into insurance broking
A PR-led online customer acquisition campaign.
Common questions
What is digital PR?
Earning coverage, links and attention online, and publishing content that builds a company's reputation on the web and in search.
How is digital PR different from social media marketing?
Social media marketing is mostly about your own channels and ads; digital PR earns coverage on other people's sites and makes your expertise easy to find.
Can digital PR help us appear in AI answers?
It helps. AI assistants draw on credible coverage and clear, factual content, which is what digital PR builds.
Do you handle online reputation issues?
Yes, including media corrections and responses to misinformation.
Want to be found online and in AI answers?
Tell us in two lines. A senior consultant replies within one working day.
- Online PR campaigns since 2004
- LinkedIn and X programmes for brands and leaders
- Coverage, content and search visibility