PR for banks, NBFCs, insurers and fintechs
In financial services, trust is the product. BFSI and fintech PR builds that trust with customers, regulators, investors and the media: launches of new products and categories, leadership visibility, results communication, and fast, disclosure-aware response when something goes wrong. Finese PR has worked from New Delhi, India, for NBFCs, insurance brokers, research houses, banking software firms and fintechs, running PR and investor relations as one team.
What we do
Category and product launches
New loan, insurance and investment products explained to customers and media.
Leadership visibility
CEOs and CFOs as voices on credit, markets and financial inclusion.
Results and investor communication
For listed NBFCs, banks and insurers, with our Investor Relations and Financial PR teams.
Regulation-aware messaging
Coordinated with compliance and RBI, SEBI or IRDAI requirements.
Crisis and trust protection
Fraud, outages, regulatory action and rumours.
Policy advocacy
Making the case on rules that affect your segment.
BFSI and fintech results
An early entrant into insurance broking, and its online arm
What we did: Category-creation media positioning, CEO thought leadership and a PR-led customer acquisition campaign with almost no paid media.
An MSEI-listed NBFC focused on EV loans
What we did: Visibility for new loan categories and expansion into new states, with the CEO a regular on industry panels.
A listed NBFC in secured lending
What we did: A year-long integrated PR and IR programme with panels and research coverage around the loan-book milestone.
A listed research house focused on small and mid caps
What we did: Media and analyst pressure that helped move regulators on stock-exchange rules affecting retail investors.
Common questions
What is BFSI PR?
Public relations for banks, financial services and insurance companies: building trust through media, leadership visibility and careful, regulation-aware communication.
Do you work with fintech startups?
Yes, from product launches and category creation to the investor story before a fund raise.
Can you handle both PR and investor relations for a listed NBFC?
Yes. Both are full practices, run as one team for listed financial companies.
How do you handle a crisis at a financial company?
Quickly, consistently and in step with regulatory disclosure. See Crisis Communications.
Launching a product, listing, or protecting trust?
Tell us in two lines. A senior consultant replies within one working day.
- 25,000+ registrations in 6 months for an insurance broker
- ₹1,000 Cr AUM milestone communicated for a listed NBFC
- 3 policy interventions won for retail investors