Brand PR and marketing communications
Brand PR uses earned media, partnerships and events to make a product or company known and trusted: launches, repositioning, and creating categories where none existed. Finese PR has run marketing communications from New Delhi, India, since 2000 for consumer brands, B2B companies, startups and international firms entering India. Some of our best work has been for brands that spent almost nothing on advertising.
What we do
Product and brand launches
National and regional launch campaigns, press events and launch-day media.
Repositioning
Changing how an established brand is seen without losing what customers already value.
Category creation
Making a new kind of product or service understood, from insurance broking to podiatry and heritage education.
B2B marketing communications
Credibility with buyers, channel partners and industry bodies.
Strategic alliances and cause marketing
Partnerships with institutions, events and causes that give a brand standing it could not buy.
Retail and channel visibility
PR that supports shelf space and dealer confidence.
Brand building results
One of India's largest footwear manufacturers
A nationwide campaign spotlighted the fashion quotient of a new range.
An early entrant into insurance broking, and its online arm
Category-creation positioning and CEO thought leadership.
A multi-decade auto component group
Industry standing, aftermarket brand recall and an investor-facing profile.
Common questions
What is the difference between brand PR and advertising?
Advertising buys space for your message; brand PR earns coverage and endorsement from journalists, partners and institutions. Earned coverage is usually more credible, and the two work best together.
Can PR launch a brand without an ad budget?
Yes, for the right story. We have built retail and hospitality brands through PR alone.
How early should PR start before a launch?
Six to eight weeks for most launches, so journalists can be briefed and spokespeople prepared.
Do you handle launches outside Delhi?
Yes. We run campaigns across India and handle launches for international companies entering the Indian market.
Planning a launch or a repositioning?
Tell us in two lines. A senior consultant replies within one working day.
- 25,000+ registrations in 6 months from a PR-led campaign
- Brands built with zero advertising spend
- Launches across India and for international brands