PR for manufacturers and B2B companies
Manufacturing and B2B PR makes a company known beyond its customer list: to buyers, dealers, export partners, investors, recruits and policymakers. It covers industry reputation, product and plant launches, leadership visibility, awards, crisis and labour communication, and investor relations for listed manufacturers. Finese PR has worked from New Delhi, India, with auto-component, footwear, specialty chemicals, electronics, sanitaryware and heavy-machinery companies, Indian and multinational, in mainline, business and trade media.
What we do
Industry reputation
Mainline, business and trade media, industry bodies and awards.
Product and plant launches
Including India-built products for global companies.
Dealer and channel communication
Confidence in the brand through the distribution chain.
Leadership visibility
Promoters and CEOs as voices on their industry.
Crisis and labour communication
Plant incidents, labour issues and regulatory action.
Investor relations
For listed manufacturers, with our Investor Relations team.
Manufacturing and B2B results
A multi-decade auto-component manufacturing group
What we did: Industry standing, aftermarket brand recall and an investor-facing profile.
One of India's largest footwear manufacturers
What we did: A nationwide campaign with designer tie-ups and fashion-week visibility.
A Fortune 100 US heavy-machinery manufacturer
What we did: Media training and launch-day management.
A large industrial manufacturing group
What we did: A crisis plan, media training and management of labour unrest.
A listed specialty chemicals company
What we did: Analyst engagement, results communication and management positioning.
Common questions
How does PR help a manufacturer win business?
Buyers, OEMs, dealers and export partners look you up before they shortlist you. Coverage in mainline, business and trade media, industry awards and a visible leadership team give them a reason to trust you. One auto-component group, once known mainly to its OEM customers, became Best Automotive Company of the Year.
Our business is technical and B2B. Will mainline and business media care?
Yes, when the story is told for their readers: growth, exports, jobs, technology and Make in India. We turn engineering and chemistry into business news for national dailies and TV, and keep the technical depth for trade media.
Can PR get a specialty chemicals or industrial company noticed by investors?
Yes. For a listed specialty chemicals company, analyst engagement and results communication led to several favourable research notes.
Can an established manufacturer change how its brand is seen?
Yes. One of India's largest footwear makers, known for reliability and value, gained a fashion image through a national campaign, without losing what customers already trusted.
What if there's a plant incident or labour unrest?
We set up a crisis protocol and train spokespeople before anything happens. For a large industrial group, labour unrest was managed without escalation.
Do you launch global manufacturers' products in India?
Yes. For a Fortune 100 US heavy-machinery company, we launched its first India-built product with media attention kept on the product.
Want to be known beyond your customer list?
Tell us in two lines. A senior consultant replies within one working day.
- Best Automotive Company of the Year for an auto-component group
- First India-built product launched for a Fortune 100 manufacturer
- Mainline, business and trade media