PR for healthcare, pharma and wellness companies
Healthcare PR builds trust with patients, doctors, regulators and investors: disease-awareness campaigns, launches of new treatments, devices and clinics, expert visibility for doctors and scientists, and careful handling of sensitive health news. Finese PR has worked in healthcare from New Delhi, India, for pharma companies, a public-sector drug maker, medtech firms, specialist clinics, wellness brands and leading medical practitioners, listed and private, with campaigns across India.
What we do
Disease-awareness campaigns
Public education that informs rather than frightens, within advertising and medical-ethics rules.
Launches
New treatments, medical devices, health-tech apps, clinics and services.
Doctor and scientist visibility
Experts placed in national and regional media, including profile-building for leading doctors in private practice.
Category creation
Making a new kind of treatment or service understood.
Sensitive and crisis communication
Product issues, regulatory action and patient complaints.
Investor communication
For listed pharma and healthcare companies.
Healthcare results
A hematology-focused healthcare provider
What we did: Demystified blood cancer, its types and treatment protocols, and showed it is treatable, across news channels, health podcasts and Hindi, English and vernacular media.
An AI health-tech startup that gives doctors a ready patient summary
What we did: Launch PR for India's first app of its kind, its clinic version and four more Indian languages, with the co-founder positioned as a voice on responsible AI in healthcare.
Who we have worked with
Pharmaceutical companies, PSU and private
An AI-based health-tech app that speaks with patients in their mother tongue and gives the doctor a clinical summary
A specialist foot-care (podiatry) clinic, a category we helped make known in India
A global medical device company, for the India launch of its microwave endometrial ablation systems
A nutrition and wellness clinic chain
Leading medical practitioners: individual doctors and specialists
Common questions
What is healthcare PR?
Public relations for pharma companies, medical device makers, health-tech startups, clinics, wellness brands and leading doctors: media coverage, expert visibility and public health education, within medical-ethics and advertising rules.
How do you run a disease-awareness campaign without scaring patients?
By demystifying the disease. For a blood cancer awareness campaign, we explained its types, the treatment protocols for each and the fact that it is treatable, through expert voices on news channels, health podcasts and Hindi, English and vernacular media.
Do you launch medical devices and health-tech apps in India?
Yes. We handled the India launch of microwave endometrial ablation systems for a global medical device company, and an AI health-tech app that earned 100+ stories in mainline, IT and healthcare media.
Can pharma companies promote medicines through PR?
Prescription medicines cannot be advertised to the public in India. PR focuses on disease awareness, corporate news and expert commentary instead.
Do you work with individual doctors?
Yes. We build the professional profile of leading medical practitioners through media interviews, expert commentary, bylines and conference platforms, within medical-ethics guidelines.
Can PR make a new kind of treatment known?
Yes. We helped make podiatry, specialist foot care, a recognised healthcare category in India.
Launching a treatment, a device or an awareness campaign?
Tell us in two lines. A senior consultant replies within one working day.
- 4 major health podcasts covered our blood cancer awareness campaign
- 100+ stories for an AI health-tech app
- Pharma, medical devices, health-tech, clinics and doctors